What Happens When Strategy Leads Logo Design
The Antipodean Stitching Society needed a distinct identity that felt connected to The Stitchers Merchant while standing confidently on its own.
The goal was not just a logo, but a mark that carried meaning, heritage, and usability across real-world applications.
The Redesign That Brought Maya To Life
Three years ago, when the idea for Maya first emerged, I wanted an elephant in the logo. It symbolised wisdom, memory, and strength. All qualities I wanted the business to embody. But the brand never really got off the ground, and Maya sat dormant. The Challenge: Create a cohesive, versatile, and meaningful brand identity for Maya Remote Solutions.
The Complete Package
The challenge was to create and deliver all marketing materials for an inaugural family services conference to be held in regional NSW within six months. We rose to the challenge and proved that good design isn’t just decoration – it’s communication.
From Intermittent to Consistent
Inconsistency on social media can be a double edged sword – damaging audience engagement and how the various platform algorithms approach your posts. And correcting it may feel nearly impossible. But with time and patience it can be done – here’s how.
