Maya Insights

Practical guidance for small businesses who want
marketing that feels human and works.

Clarity before aesthetic.
Connection over virality.

different uses for logo

The Essential Logo Files Every Business Owner Should Have

Your logo looks great on your website. Then a printer asks for a vector file, a signwriter says the image is too small, or your logo suddenly appears with a white box around it. The problem is not the logo itself. It is the file. Here’s what a professional logo package should actually include, what each file type is for, and when to use it.

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McDonald's logo evolution

Signs Your Brand Needs Evolution

Many small business owners eventually reach a point where something no longer feels right. Their website does not reflect the quality of their work. Their social media looks disconnected. Their messaging describes services they have already moved beyond. But it is not always true that a rebrand is necessary. Here are 5 signs your brand has outgrown it’s current form.

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