Why Strategy Should Always Come Before Aesthetic
(Especially When You’re Doing It All Yourself) When you’re running a small business or working solo, you wear every hat going—sales, marketing, customer service, admin, and somehow, design too. It’s tempting to jump straight into the fun stuff like creating a logo, designing social posts, or tweaking your website colours. After all, that’s the visible […]
What Your Brand Is Saying When You’re Not Looking
You know that moment when you walk into a café and everything just feels right?The colours, the menu design, even the music. All of it tells you you’re in good hands before you’ve taken a sip. That’s brand design at work. Whether you realise it or not, your business is doing the same thing. The […]
The Redesign That Brought Maya To Life
Three years ago, when the idea for Maya first emerged, I wanted an elephant in the logo. It symbolised wisdom, memory, and strength. All qualities I wanted the business to embody. But the brand never really got off the ground, and Maya sat dormant. The Challenge: Create a cohesive, versatile, and meaningful brand identity for Maya Remote Solutions.
The Complete Package
The challenge was to create and deliver all marketing materials for an inaugural family services conference to be held in regional NSW within six months. We rose to the challenge and proved that good design isn’t just decoration – it’s communication.
From Intermittent to Consistent
Inconsistency on social media can be a double edged sword – damaging audience engagement and how the various platform algorithms approach your posts. And correcting it may feel nearly impossible. But with time and patience it can be done – here’s how.
