Maya Insights
Practical guidance for small businesses who want marketing that feels human and works.
Clarity before aesthetic.
Connection over virality.
Insights into:
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Why Ad-Hoc Marketing Doesn’t Work for Small Businesses
When “doing something” feels like progress This time of year is relentless. Whether you are in retail, health, hospitality or trades, the lead-up to Christmas compresses everything. Customers want answers now. Staff are stretched. Stock, rosters and parts all need to last…
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Smart Summer Marketing Ideas
January feels different in Australia. The Christmas rush fades, inboxes slow and plenty of people step away from routine. Many small businesses take this as a sign to switch off entirely, particularly in regional areas. This is where your summer marketing opportunity…
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The Design Decisions That Build Big Trust
How Smart Visual Choices Win Over Your Audience When someone lands on your website, they make a judgement about your brand in seconds. Before they’ve read a single line of copy, they’ve already decided whether they trust you. That snap decision is…
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Why Strategy Should Always Come Before Aesthetic
(Especially When You’re Doing It All Yourself) When you’re running a small business or working solo, you wear every hat going—sales, marketing, customer service, admin, and somehow, design too. It’s tempting to jump straight into the fun stuff like creating a logo,…
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What Your Brand Is Saying When You’re Not Looking
You know that moment when you walk into a café and everything just feels right?The colours, the menu design, even the music. All of it tells you you’re in good hands before you’ve taken a sip. That’s brand design at work. Whether…
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If you found this useful, you will feel right at home in The Open Field. It’s our monthly note to small business owners who want clearer marketing without the noise. We share practical tips, simple templates and the kind of guidance that helps you stay consistent through the busy seasons and the quiet ones.
You are welcome to join us. The next edition is already taking shape.
